The Director CENTIN, Mr. Muhammad Yasir Amjad was invited as a guest speaker for the students MS Sociology at the School of Social Sciences and Humanities-UMT. The lecture took place virtually via zoom app on December 17, 2020. In the corresponding lecture he shared his knowledge and insights. He explained the difference between profitable enterprise business plan and social enterprise business plan. He thoroughly discussed business plan development and its crucial components with the students. Evaluation and key metrics while developing a business plan were also amongst the points addressed. A good number of students participated in this session and got their queries answered.