Private firms, public organizations and community groups are becoming aware of their responsibility and role in solving social problems that have not been addressed by conventional means. The Societal Challenges Division encourages R&D of assistive technologies for the disadvantaged sector of Pakistan and contributes to their quality of life while easing their integration into society, the community and the labor market. The program aims to encourage and assist entrepreneurs seeking to meet the challenges and needs of the poor sector with innovative technological solutions.